Up to 85 per cent of homebuyers in the UK would consider purchasing an eco-friendly home, according to new research published by Legal and General.
On Monday the prime minister Gordon Brown pledged to build ten new 'eco-towns' in the UK - doubling the previous commitment made during his election to the leadership of the Labour party earlier this year – and demand looks set to be high.
The undertaking comes on top of a proposal to build 240,000 new homes "in places and ways that respect our green spaces and the environment" - again made during his leadership campaign.
"There is clearly a demand for the green homes proposed by Gordon Brown, showing the environmental agenda is starting to influence the choices people make with respect to their homes," commented Ruth Wilkins, head of communications for Legal & General.
According to the Changing Face of British Homes report released by Legal and General, Brits are becoming more environmentally savvy.
As many as 59 per cent of homeowners would now consider purchasing a property with solar panels, whereas 40 per cent would opt for a carbon neutral home.
A further 33 per cent said they would like a property made entirely from local materials and 32 per cent would opt for a timber framed property.
The strongest demand for these eco-improvements was among those over 45 years of age according to Legal and General.
Only 18 per cent said they were not interested in an eco-friendly home.
One further interesting trend the Legal and General research reveals is in the north-east, where 18 per cent of those questioned stated they would consider a house with livestock.
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