Tuesday 2 October 2007

Helping home owners meet the green challenge

Two-thirds of home owners believe they are making an effort to reduce their carbon footprint, while 80% say they would be more likely to buy a new home that was eco-friendly, according to new research by Redrow Homes.

A survey of some of its home owners to assess their eco habits and awareness, brought replies from 20% of respondents that they were doing everything they possibly could, whilst 45% believe they make an effort in the more important areas.

In particular home owners appear to be taking positive action in areas such as using low-energy light fittings (72%); using segregated recycling bins (70%); having ‘A-rated’ energy-efficient appliances in their homes (69%); recycling glass and plastic-based products (81%); recycling newspapers and other paper-based products (85%); not leaving electrical appliances on stand-by (78%).

Redrow’s survey coincides with the company’s introduction of a range of eco-options that customers can now choose when personalising their new home through the ‘Indulge with Redrow’ package.

New homes are already inherently more energy efficient than older properties thanks to modern standards of insulation, efficient heating systems and double glazing. However, purchasers can now choose to introduce a range of additional energy saving measures to their brand new Redrow home, including low energy light fittings, motion sensors and light timing devices, zonal heating controls and solar water heating.

They can also select kitchen waste segregation bins to be built into their base units, flow restrictors on all taps and showers, plus compost bins and water butts for the garden.

Further examples of home owners’ individual endeavours to be more energy efficient include filling the kettle with only the amount of water needed (85%); turning down the central heating (77%) and hanging out the washing to dry rather than using a tumble dryer (76%).
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