The UK Government has launched a major energy efficiency advertising campaign to help individuals cut usage and reduce fuel bills.
In response to Prime Minister Gordon Brown’s announcement of a £1 billion assistance package for householders last week, there has been a massive surge in the number of calls to the Government’s ACT ON CO2 advice line.
According to figures from the Energy Savings Trust, who operate the advice line, calls from individuals wanting advice on energy efficiency have quadrupled since the announcement.
“I am encouraged that following last week’s announcement, people are looking to take action to cut their fuel bills and save energy at the same time. We now need to build on that enthusiasm,” says Environment Secretary Hilary Benn.
“We now need to do all we can to ensure they take up this help. This advert is part of that drive,” he adds.
The TV ad campaign is supported by a redesigned ACT ON CO2 website, which contains information about energy savings measures such as loft and cavity wall insulation and allows users to search for grants and support in their area.
For further information:www.direct.gov.uk/actonco2
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