Wednesday, 19 May 2010

Radio 'scrappage' scheme 'to help listeners move to digital sets'

The part-exchange deal, involving major electronic retailers, is intended to boost the take-up of digital radios ahead of 2015, which is the target date for turning off the analogue signal.

Under the scheme, which will be detailed on Wednesday, customers would be offered up to a 20 per cent discount on their digital set in return for handing in their analogue model.

The scrappage scheme, due to start at the weekend and operated over the coming month, is inspired by the success of Gordon Brown's plan for reviving the British car manufacturing sector.

People trading in their old vehicles for greener models were offered a £2,000 discount, leading to thousands of extra sales.

Digital Radio UK, the body established to push through the switchover, is to announce details of the latest scheme.

“Retailers benefit by getting more sales. There is also a charity element,” a source said.

At present just 20 per cent of radio listening takes place over digital with an estimated 100 million analogue radio sets still in Britain.
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