Friday, 20 May 2011

Neville out to make game greener

Gary Neville yesterday placed himself at the head of a campaign to make football more environmentally sustainable, declaring that he wants to drive change in fan behaviour in the same way that the Kick it Out campaign has driven out the scourge of racism.

Neville, who will devote a large slice of the revenue from his testimonial game against Juventus next Tuesday to the environmental cause, told The Independent that he would engage football's governing bodies to reduce carbon emissions and drive home an environmental message.
"Sport is such a powerful [vehicle for change]," Neville said. "If Manchester United want to get a message across in something, they will do, they have that power, and so do the Premier League. It is worldwide – watched by 1.15 billion people every week. While United have 75,000 people coming every week, there is an audience there that means sport can be at the forefront of this. We have a team of people behind this to make sure we can become as powerful as possible in the next few years."

full article

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