Sunday, 24 July 2011

'Air-conditioned clothes' help Japan beat heat

As jackets go it looks far from fashionable, but its Japanese maker cannot meet sky-rocketing demand for "air conditioned" coats with built-in fans.

Kuchofuku Co. Ltd - whose name literally means "air-conditioned clothing" - has seen orders soar amid power shortages in Japan after the devastating March 11 earthquake and tsunami.

As parts of the nation sweat out an uncomfortable summer shackled by restrictions on electricity use, demand has grown for goods that provide guilt-free respite from the unrelenting summer heat.

Two electric fans in the jacket can be controlled to draw air in at different speeds, giving the garment a puffed-up look. But this has not deterred those happy to be cool rather than "hot" when it comes to fashion.

full article

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